The Impact of Google TV Commercial in 2017: A Detailed Analysis

3 min read

In recent years, television commercials have played a significant role in promoting products and services. With the advent of advanced technology and the rise of online media, companies are increasingly turning to digital platforms to reach their target audience. Google, being one of the pioneers in the digital advertising landscape, has been actively utilizing television commercials to extend its reach and engage with consumers. This article will delve into the impact of Google TV commercials in 2017, exploring their effectiveness, strategies, and the key takeaways from their campaigns.

1. The Evolution of Google TV Commercials

Since its inception, Google has been synonymous with online search and digital advertising. However, the company recognized the potential of television as a powerful medium to connect with consumers. In 2017, Google launched a series of TV commercials that aimed to highlight its diverse range of products and services, including Google Search, Google Maps, Google Assistant, and Google Home.

These commercials focused on showcasing how Google’s innovative technologies could simplify everyday tasks, enhance productivity, and provide a seamless user experience. Google strategically targeted specific demographics and aired their commercials during prime time slots to maximize their reach and impact.

2. The Effectiveness of Google TV Commercials

Google TV commercials in 2017 proved to be highly effective in capturing the attention of viewers and conveying the brand’s message. The commercials were carefully crafted, utilizing creative storytelling techniques and visually appealing graphics to engage the audience. They successfully communicated the benefits of Google’s products and services in a concise and relatable manner.

Moreover, Google utilized data-driven insights to optimize its TV commercials. By analyzing viewership data and user behavior, Google tailored its commercials to resonate with different target audiences. This personalized approach increased the relevance of the commercials, resulting in higher engagement and conversion rates.

3. Strategies Employed in Google TV Commercials

Google employed various strategies in its TV commercials to maximize their effectiveness and ensure a lasting impact. These strategies included:

  • Emotional Appeal: Google incorporated emotional storytelling to connect with viewers on a deeper level. By evoking emotions such as happiness, nostalgia, and empathy, the commercials captured the audience’s attention and created a memorable experience.
  • Celebrity Endorsements: To enhance credibility and reach, Google collaborated with well-known celebrities in some of its TV commercials. These endorsements added a sense of familiarity and trust, encouraging viewers to consider Google’s products and services.
  • Humor: Google infused humor into its commercials, making them entertaining and shareable. By leveraging comedic elements, Google ensured that its commercials stood out from the competition and left a positive impression on the audience.
  • Demonstration of Product Features: Google showcased the functionalities and features of its products in its commercials. By demonstrating how these products could solve everyday problems, Google effectively communicated their value to the viewers.

4. Key Takeaways from Google TV Commercials

Google’s TV commercials in 2017 provide valuable insights for marketers and advertisers. Some of the key takeaways include:

  • Storytelling Matters: Effective storytelling is crucial to captivate the audience and create a lasting impact. By weaving narratives that resonate with viewers, brands can forge stronger connections and build brand loyalty.
  • Personalization is Key: Tailoring advertisements to specific target audiences increases their relevance and engagement. Data-driven insights and analytics play a vital role in optimizing commercials for maximum impact.
  • Utilize Different Mediums: While digital advertising is growing rapidly, traditional mediums like television still hold immense value. Integrating different mediums into an advertising strategy can help reach a wider audience and diversify the brand’s presence.
  • Humor Creates Memorable Experiences: Incorporating humor in commercials can make them more memorable and shareable. However, it is essential to strike the right balance and ensure that the humor aligns with the brand’s identity and values.


Google’s TV commercials in 2017 showcased the brand’s commitment to innovation and user experience. By utilizing creative storytelling, data-driven insights, and various strategies, Google effectively connected with its target audience and communicated the value of its products and services. The impact of these commercials serves as a testament to the effectiveness of television as an advertising medium, even in the digital age. Marketers and advertisers can draw valuable lessons from Google’s TV commercials and apply them to their own campaigns to create impactful and engaging advertisements.

FAQs After The Conclusion:

1. How can I measure the effectiveness of my TV commercials?

Measuring the effectiveness of TV commercials can be done through various metrics such as reach, frequency, brand awareness, and conversions. Utilizing analytics tools and conducting market research can provide valuable insights into the impact of your commercials.

2. Is television advertising still relevant in the digital age?

Yes, television advertising is still relevant in the digital age. Although online platforms have gained prominence, television continues to hold a significant share of the advertising market. Television offers a wide reach and allows brands to engage with a diverse audience.

3. How can I make my TV commercials more engaging?

To make your TV commercials more engaging, consider incorporating elements such as storytelling, humor, and emotional appeal. Use visually appealing graphics and compelling narratives to capture the audience’s attention and leave a lasting impression.

4. Should I use celebrity endorsements in my TV commercials?

Celebrity endorsements can add credibility and reach to your TV commercials. However, it is crucial to ensure that the celebrity aligns with your brand’s values and resonates with your target audience. Consider the demographics and preferences of your target market before incorporating celebrity endorsements.

5. How can I optimize my TV commercials for maximum impact?

To optimize TV commercials for maximum impact, utilize data-driven insights and analytics. Analyze viewership data, user behavior, and market trends to tailor your commercials to specific target audiences. Personalization and relevance are key factors in maximizing the impact of your TV commercials.


In 2017, Google leveraged television commercials to extend its reach and engage with consumers. These commercials were highly effective, utilizing strategies such as emotional appeal, celebrity endorsements, humor, and product demonstrations. Key takeaways from Google’s TV commercials include the importance of effective storytelling, personalization, and utilizing different advertising mediums. Television advertising remains relevant in the digital age, and marketers can draw valuable lessons from Google’s campaigns to create impactful and engaging commercials of their own.

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